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On many station signs. When will they be changed?
ahrjmrecr Member # 3128
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I know at the Buffalo (Depew) station they installed a new road side sign with the new logo, but they haven't changed the logo's on the station.
UncleBuck44 Member # 2049
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I know about 3 months ago the station in Kirkwood, Missouri switched the logo in the station sign.
JONATHON Member # 2899
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I like the old Logos!
------------------ JONATHON D. ORTIZ
CoastStarlight99 Member # 2734
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The old logo is much nices and more rail related.
BUT the new one is more modern and if it can be more catchy than its good for Amtrak.
What happend to those Amtrak TV comericals in FALL2003 now there never on!
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On my last trip I didn't see a single station with a new logo between Salinas and Salem. Maybe some have them on the street side that I couldn't see???
Personally, while I like the new logo, it was not too smart to make teh change without having the money to convert everything. Changing a superficial corporate "image" costs money that might be better spent on more substantive improvements. A now logo costs a bundle of money. Perhaps it might have been better spent getting a damaged Superliner or two back into service
[This message has been edited by Mr. Toy (edited 03-19-2004).]
RHerndon Member # 3072
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Was by the station in Grand Junction today and noticed they still had the old logo.
------------------ Tige
George Harris Member # 2077
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This has to way down on the list of "who cares" items in priority. Why change? The pointless arrow was at least recognized. I thought the change was another Warrington wacko exhibiting his lack of understanding the difference between facade and substance.
A good quote on the whole issue of "branding" and developing "brand recognition" comes from Roy Disney in the recent dispute over Eisner's management of the Disney corporation,
"Branding is something you do to cows. Branding is what you do when there's nothing original about your product."
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